My Story

Professional copywriter and ghostwriter

It was a daunting task, to say the least. I was handed a blank canvas, a request to write sample content for a prospective client. There was no brief; the only instruction was, ‘Write something about my business’.

I thought it strange at the time (the lack of guidance), but I later realised it was to test my creative ability.

Although I’d written copy for 25 years in my corporate sales role, I felt totally out of my depth. Still, I was determined to do an excellent job, no matter what! I was also determined to prove myself as an outstanding professional copywriter.

Before writing, I spent hours researching the business, the company’s origins and its core messaging. Finally, I took the plunge and wrote the sample.

I wrote slowly and meticulously writing, editing, refining, refining some more, and then some. I nervously emailed it over to my contact. The whole piece had taken me 5 hours to complete.

It was a metaphorical life-or-death situation. I needed that first piece of content to hit the mark as proof to myself that I could make a career out of a pipe dream.

And it did hit the mark–thankfully–as forty-five seconds after sending my email, I got a response: ‘It’s amazing, I love it!’

I was then asked to write social media content to develop brand messaging and build awareness. Scared out of my wits (as I’d never used Instagram or TikTok before), I said ‘yes!’

I spent hours researching the target audience, analysing existing content, and learning about keywords and hashtags. After a couple of months, I started managing the platforms.

Due to my lack of experience, I found the work incredibly challenging, but I was determined to do well. We increased followers by over 70% in six months.

I’ll always be incredibly grateful for those first opportunities.

Because, as a result, my business as a professional copywriter and ghostwriter, Angela Rose Writer was born.